In honor of International Women’s Day, I would like to offer my support, solidarity and services to a fellow female entrepreneur of color – free of charge!
As an avid nail-art enthusiast and nail salon patron, I spend hundreds of dollars per year supporting the nail industry. Like many other “woke” Black women across the country, I’m conscious of where I spend my money and I strive to make sure that the brands I support have values which align with mine.
However, much like the hundreds of beauty supplies which populate urban neighborhoods, the nail salons frequented by Black women are unfortunately almost never owned or operated by people who look like them. According to NailsMag.com, less than 5 percent of all nail technicians are Black.
Like Aaron J. Barnes, founder of Dapper Black Box, I agree that “Black people in the United States [need] to invest into our own businesses to increase the longevity and influence within our community.”
If you look at the 2013 Nielsen consumer report, African-American consumers “[shop more frequently, make more shopping trips (eight) and purchase more ethnic beauty and grooming products (nine times more) than any other group.”]
Not only that, “African-Americans make an average of 156 shopping trips per year, compared with 146 for the total market. Beauty supply stores are also popular within the Black community, as they typically carry an abundance of ethnic hair and beauty aids reside that cater specifically to the unique needs of African-American hair textures. Overall, health and beauty supply stores have an average household penetration rate of 46 percent among African-Americans, and the average black household spends an average of $94 in this store channel each year.”
With these numbers in mind, I can only imagine the economic impact that Black women have on the nail service industry. Like one Clutch Magazine writer stated, “As consumers, we need to view investment in Black business as investment in an extension of ourselves– investment in the advancement of Black people as a whole.”
I don’t want to stop getting my nails done, I just better representation – and to support those in my community, and therefore, I plan to do something about it. I’m going to help one Black, female entrepreneur in the nail service industry achieve her dreams!
For the previously listed reasons, I am launching a contest aimed at helping Black women market, brand and support their nail industry orientated businesses.
$500 worth of brand strategy, consulting and marketing services (which may include, but are not limited to):
- Brand Strategy plan
- Media Outreach
- Assistance with Media Buys
- Email Marketing Support
- Social Media Management + Optimization
- Influencer Marketing + Outreach
- Event-Planning (Special events as a Launch Party or Influencer Luncheon)
- Branded Content
Two (2) runner-ups will receive a complimentary (1) hour brand strategy phone consultation.
- Must be a Black woman
- Must be over 21
- Must already own or actively be in the process of launching a physical nail salon in Southern California (Los Angeles, Long Beach or Orange County only) OR
- Must own or plan to launch a nail service orientated product or service (such as a nail polish line or mobile nail studio)
How to Apply
Email NailsByBW@gmail.com and include the following:
- Full Name, Age, Location and Contact Number
- How long you have been in the nail service industry?
- What do you find most inspiring about nails?
- How and why is it important to you to serve your community?
- Website to your salon or product (if available)
- Description of your idea/ product/ salon, and why you feel that you should be chosen as the winner
Boost Your Chances of Winning By
- Writing a blog about the contest (and why you should win) – and linking back to this page
- Reposting the contest graphic on Instagram with the hashtag #NailsByBW and encouraging your supporters to comment on why they would like for you to win
I will weigh submissions based on originality, purpose and the viability of company/ product success. The winner and runner-ups will be announced and contacted on April 5th, 2017.
Ultimately, the winner will be chosen at my discretion.
Fine Print: The prize award does not include or encompass fees paid to outside vendors, companies or individuals. For example, “event planning” refers to services provided by Miss Bella Graham Consulting and does not include venue, caterer and other related fees.